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    Back-to-School 2021: A Look Inside Stores

    Aug 18, 2021 10:17:07 AM | Jeff Doucette Mobile Research, Grocery, Insights Report

    Is that the bell ringing? Already?

    Just this weekend, shoppers across the country flocked to stores in pursuit of back-

    Shelfgram - RCSS - Surrey Canada - Tue 17 Aug 2021 021517 GMT

    to-school (BTS) supplies, clothes, equipment, and—of course—savings.

    In fact, for several states, it was one of the biggest shopping weekends of the year, when hordes of shoppers turned out for their state’s annual BTS tax holiday.

    What exactly was it like in stores this weekend? Busy? Picked over? Festooned with BTS signage and displays?

    Auditing BTS Aisles & Displays

    This weekend we used the Field Agent retail-solutions platform to audit the BTS sections of Dollarama, Staples, Costco, No Frills, Real Canadian Superstore, Sobeys, and Walmart.

    We asked our agents to take photos of any Back to School displays that they saw.

    What did we find? See for yourself... Before you get a tardy slip!

    View the entire photo collection on Shelfgram

    See Also: Field Agent's 2021 Back-to-School Report

    Here's a sneak peek of what we found:

    Screen Shot 2021-08-18 at 10.13.43 AM

    Your Turn. Make the Grade with BTS Shoppers!    

    That's a look inside stores on a pivotal weekend during the 2021 BTS shopping season.

    • Need to see your BTS product (or a competitor's) in-store and on-shelf?
    • Need to drive more sales of your BTS product?
    • Need to check up on your BTS displays or signage?

    The Field Agent platform is always ready with a fast, affordable solution to whatever retail challenge you're facing—from sales to audits to online reviews. 

    Click below, and launch your own BTS audit or other project within minutes. 

    Check Up on Your BTS Products with Field Agent

      Our popular Back to School checklist below is a great way to get a reality check on your in-store execution. Download it today and use it to ensure you're set up for BTS success!
    2021 Back-to-School Success Checklist


    Mobile Research, Grocery, Insights Report