Go Beyond Driving Trial

A Buy & Try enlists real shoppers to purchase your products in-store or online and try them at home. Throughout the process, Field Agent gathers valuable, in-the-moment feedback about merchandising, shopping experiences, product usage, and even repurchase, all from the customer perspective, all to help you drive future sales.

What You Get with Buy & Try


Join customers as they shop for your products in-store or online, and determine how to improve your retail execution.

Be with customers as they try your products to see how they’re meeting, exceeding, or—gulp—falling short of expectations.

Follow-up with customers to learn whether or not they repurchased your product and why...or why not.

Buy & Try Case Study

Learn about how Anheuser-Busch used Buy & Try to drive trial of their new beverage here.

Still Have Some Questions?

We can answer your questions and help you solve your retail needs.