Buy-and-Try

Go Beyond Driving Trial

A Buy and Try enlists real shoppers to purchase your products in-store or online and try them at home. Throughout the process, Field Agent gathers valuable, in-the-moment feedback about merchandising, shopping experiences, product usage, and even repurchase, all from the customer perspective, all to help you drive future sales.

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What You Get with Buy & Try

Join customers as they shop for your products in-store or online, and determine how to improve your retail execution.

Be with customers as they try your products to see how they’re meeting, exceeding, or—gulp—falling short of expectations.

Follow-up with customers to learn whether or not they repurchased your product and why...or why not.

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How It Works

You tell the platform a little about your product and store list, and our panel of shoppers will do the rest.

1. Your targeted shopper accepts job in the Field Agent app

2. Shopper purchases product at specified store and gives feedback about the in-store experience

3. Shopper tries product at home and gives feedback about the product experience

4. Shopper shares repurchase intention and actual repurchase weeks later

Learn about how Anheuser-Busch used Buy & Try to drive trial of their new beverage here.

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It’s Easy to Get Started.

We're standing by to answer your questions and to help you get started. Plus, we're just fun to talk to. 

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