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    2023 Field Agent Wrapped

    Jan 9, 2024 12:27:14 PM | Jeff Doucette Mobile Research, Insights Report

    Looking back at what makes a year, we’re often prompted by brands and tools we utilize to give us a summary. Our phones notify us, Camera Roll: “Friends Over the Year.” Our music apps give us a ping, Spotify: “Your 2023 Wrapped is here!” Our screen time monitor shares the hours we spend scrolling and, well, we won’t go there.

    Field Agent decided to do a self assessment of all the accomplishments, jobs, and major mile markers that 2023 held. We simply could not keep this to ourselves.

    Jobs: Wrapped

    Between January and December of 2023, 6,245 unique jobs were built and completed by the Field Agent team for our clients. To break that down? That means over 120 unique projects per week.

    Within each job — whether it be for a price check, signage audit, or buy & try — shoppers were potentially asked to take photos or answer questions. By the end of the year, we’ve received and approved 3,405,366 images. By the end of this year, we also have received 4,235,515 answered questions. 

    We had a lot of buy & try and ratings & reviews tasks where agents got to try out items (food, appliances, housewares, the list goes on) for free! Which item did we give away the most of? There were a lot of happy kitties across Canada, as our agents (or rather, their cats) sampled 2,418 bags of treats! 

    Gold Star Field Agents 

    The highest earnings by one Field Agent in 2023 was $29,607.49 

    In 2023 we welcomed 63,331 new agents to the Field Agent Canada family. That put our total agent count at 273,791 at the end of 2023. 

    Sincerest Thanks

    We’re grateful to the companies we link arms with, agents who shop, our partners, and those who follow along with our research. Yes, you. It’s our pleasure to continue to provide audits, insights, and trial — allowing the CPG industry to continue to develop and succeed for its customers.

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    Mobile Research, Insights Report