Special Report: Grocery Shopper Insights - Western Canada
Field Agent has strong Western Canada roots and recently our General Manager, Jeff Doucette was invited to speak with the members of the Calgary Food and Drug Executives (https://www.cfdecalgary.org) for their first LAUNCH & LEARN session which is a virtual spin on the traditional lunch and learn for the Zoom era.
Field Agent conducted some specific research into how the Western Canadian grocery shopper has adjusted to the new shopping reality under COVID-19 and produced a 44-page report that provides data for the region and by province looking at:
- Changes in trips by channel (including foodservice)
- Banner shifting
- Banners ranked on price, assortment, service and overall CX
- Importance of on-line grocery
- Costco / Instacart delivery launch
- Calgary Co-op updates
We hope you find this look at the Western Canadian grocery shopper a valuable resource for your business!