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    Virtual Store Tour - Indigo

    Feb 27, 2024 12:58:44 PM | Jeff Doucette Mobile Research

    Here at Field Agent we LOVE new stores! We try to get out to them as soon as they open and share what we see with you!

    In the fall of 2023, Indigo Books & Music opened a new banner store in downtown Toronto, at The Well. This new urban concept store spans 16,000 square-feet and offers an elevated shopping experience. 

    Some of the exciting, unique features include:

    • A vinyl record shop featuring a jukebox and a handpicked selection of books alongside music.
    • Gourmet Coffee Truck offering a range of pastries, snacks, beer, and wine.
    • Plant Shop with live plants, pots, and books for plant enthusiasts.
    • A space for the community to come together for Book Clubs, Events & Gatherings.



    We just had to see it, so we sent three Field Agents to give us a virtual tour. We also asked them to give us their view as a local on this new location and what they really liked (or disliked). Our tour takes you right to the shopper as they explore. See all the photos below! 

    Call to Action - Click to see Report

    Mobile Research