Shopping is an emotional, social and interactive experience. All the various touchpoints a shopper has with your staff along the path-to-purchase is driving the shopper’s perception of and loyalty to your brand.

Traditionally, mystery shopping has been expensive and took a long time to execute, which is not in-line with today’s fast-paced retail industry. Field Agent has developed a mystery shopping solution for retailers that provides quick and inexpensive feedback from real shopper interactions in-store. Our Canadian Mystery Shoppers are over 120,000 strong and can visit your stores anytime and anywhere so you can assess whether the in-store experience meets your standards.

We specialize in targeted mystery shopping missions with 10 to 20 follow up questions and we keep it affordable so you can get a broader range of data. Our innovative technology also allows mystery shoppers to submit “Video Selfies” taken right after the shopping experience which can really bring to life the in-store experience of your shoppers.

Get in touch with one of our advisors today to learn more!

  • Quick & targeted mystery shops
  • Live reporting of results through our dashboard
  • Coverage right across Canada
  • Video Selfies bring the shopper experience alive
  • Cost effective deliverables to meet any budget
  • Any time and in any channel

What Can You Collect?







What types of audits are retailers doing with Field Agent?

Real Shoppers

Our over 120,000 Canadian Mystery Shoppers are real shoppers who visit your stores every day. We can screen respondents so that the shopper providing feedback fits the profile of your target customer so that the feedback provided is relevant and actionable.

Real-Time Data Capture

With our mobile crowdsourcing capabilities, we’ve streamlined the mystery shopping process to make it simpler for our clients and the mystery shopper, in order to bring you the data you need within days rather than weeks. Data is live-streamed to you via our on-line dashboard as soon as it is captured.

Omni Channel

Retail is everywhere and understanding how shoppers interact not only with your physical stores, but also with websites, mobile apps, call centres, click-and-collect points and packages delivered to their door is critical. You can reach our Canadian Mystery Shoppers anywhere in the omnichannel journey whether at-home, in-store or on-the-go!

Mobile vs. Paper

There’s no need for a pen and clipboard for our mystery shops. We have Canada’s most advanced mobile mystery shopping platform that gives Android and Apple users amazing tools embedded in our app including photo and video capture, built in timer and even a UPC scan technology!

Sobeys banner-1

Sobeys eliminated the single use plastic bag from its stores across Canada, taking a big step to support the environment and joining a growing trend towards the reduction of single use plastics. We wanted to see what this looked like in reality so we had 132 Canadians tell us about their shopping trip to Sobeys.

Read More →

Fresh St. Market.001

Georgia Main Food Group (formerly HY Louie) continues to be at the edge of innovation in Canadian food retail with the launch of its latest Fresh St. Market location. The Vancouver House location is the fifth store in this niche chain. The four other stores have also been innovators when they launched so we sent a few Field Agents to the store to give us a sense of what this new store looks like.

Read More →

Metro plus.001

Here at Field Agent we LOVE new stores! We try to get out to them as soon as they open and share what we see with you! Metro has just opened a new Metro Plus store in Lachine, QC which was built with sustainability and the shopper firmly in-mind and the $8.3 million investment delivers! 

Read More →

Start Your Project Today


Get Started