--- title: Grocery Shopping with GEN Z - Field Agent Canada Special Report description: Our team at Field Agent US surveyed 775 Gen Zers to explore their shopping habits and preferences and how they will, or should, affect the retail industry. image: https://www.fieldagentcanada.com/hubfs/Gen-Z-HEADER.jpg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/Gen-Z-HEADER.jpg) # Grocery Shopping with GEN Z - Field Agent Canada Special Report Oct 1, 2019 4:35:00 PM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/grocery-shopping-with-gen-z-field-agent-canada-special-report) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/grocery-shopping-with-gen-z-field-agent-canada-special-report) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/grocery-shopping-with-gen-z-field-agent-canada-special-report) [** ](https://www.fieldagentcanada.com/blog/grocery-shopping-with-gen-z-field-agent-canada-special-report#) Gen Z has been a trendy term recently. But what does it mean? Generation Z refers to people born between 1997 and 2012, which means the oldest of their group is now entering adultho![](https://www.fieldagentcanada.com/hs-fs/hubfs/Genz-Open-Mockup-Blog.jpg?width=300&name=Genz-Open-Mockup-Blog.jpg)od and making a life for themselves. Our team at Field Agent US surveyed 775 Gen Zers to explore their shopping habits and preferences and how they will, or should, affect the retail industry.   ***Now’s the time. *Download "Grocery Shopping with Gen Z" to start preparing for the next generation of grocery shoppers.** [![Gen Z Grocery Shopping Report Download](https://no-cache.hubspot.com/cta/default/6064788/f3885acf-e944-483a-aa1d-41abe8bf42b8.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/f3885acf-e944-483a-aa1d-41abe8bf42b8) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/groceries-2.0-the-digital-grocery-landscape) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-visit-walmart-toronto-stockyards) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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