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    Foodservice Insights for 2025- FSR Chains

    Feb 26, 2025 10:03:33 AM | Jeff Doucette Insider
    Here at Field Agent we support many of Canada's Full Service Restaurant (FSR) operators to gain the insights they need to help run their business. From concept testing to price audits, mystery shopping to in-field product testing; Field Agent has a solution for that.
     
    We wanted to get a read on what customers would be expecting from their favourite Full Service Restaurant brands in 2025 and the results of our recent survey are highlighted in the infographic below. 
     
    We talked to 1,257 Canadians from coast-to-coast and at the end of the survey we asked them what advice they would have for the senior management of their favourite Full Service Restaurant chain and based on this customer feedback, we have identified key areas for improvement that, if addressed, can significantly enhance guest satisfaction, increase visit frequency, and drive long-term loyalty. 
     
    Below are our top recommendations:
    1. Pricing & Value Perception
      Many guests express concerns about affordability, with requests for lower prices, inclusive pricing models, or more promotions. While reducing menu prices outright may not be feasible, introducing strategic discount programs—such as early bird specials, bundled meal deals, or limited-time value menus—can help maintain profitability while addressing customer concerns. Additionally, incorporating tip-included pricing models in select locations may provide transparency and improve customer perception of value.

    2. Food Quality & Consistency
      While service is often praised, inconsistencies in food quality remain a concern. Implementing stricter quality control measures, enhanced staff training, and sourcing higher-quality ingredients where possible will help ensure a consistently excellent dining experience. Regular customer feedback loops and kitchen audits can further refine quality standards.

    3. Enhanced Promotions & Loyalty Incentives
      Customers respond well to special offers, particularly for events like birthdays, anniversaries, and weekend dining. A structured rewards program, offering points for frequent visits or exclusive discounts for loyalty members, can foster repeat business. Additionally, limited-time seasonal promotions or "kids eat free" nights can attract families and drive traffic during slower periods.

    4. Kid-Friendly Menu Innovations
      Families want healthier and more diverse options for children beyond traditional fast-food-style meals. Revamping kids’ menus to include nutritious, appealing choices that mirror adult entrees will meet this demand while reinforcing your restaurant’s commitment to quality.

    By implementing these strategies, your brand can strengthen its competitive edge, elevate customer satisfaction, and drive sustained growth.

    If you are in the Foodservice industry and you need Operational Insights, Concept Testing or Mystery Shops - you need Field Agent. Contact us today!

     

    You can see the highlights summed up in the Infograph below:
     
    Pizza & QSR Chains
     

     

    Insider