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    Prime Day 2025: Wrap-Up

    Jul 15, 2025 10:27:55 AM | Jeff Doucette Insider

    Another Amazon Prime Day has come and gone so we were wondering, what did Canadian shoppers really get excited about? We surveyed over 1,100 of our agents to uncover how much they planned to spend, what they were adding to cart, and whether “Made in Canada” still matters when presented with a good deal.

    Spoiler: 81% said they planned to shop, and their top categories might surprise you.

    Whether you're a brand looking to win during the next Prime Day or a retailer tracking where the dollars are flowing, these insights offer a real-time glimpse into what motivates Canadian consumers during one of the biggest sales events of the year.

    Let’s dive into what our Agents had to say.

     

    Prime Day 2025

     

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