Effective January 1st, it became mandatory to have Front of Package Nutrition Symbols added to most packaged foods in Canada.
Now that they have been around for a few months, we wanted to see if parents found the information helpful as they shopped for their children.
We surveyed 696 parents with children in Grades K-12 and asked them to rate on a scale of 1 to 5 how important is the information being provided by these new symbols, how helpful that information is while shopping and how much influence the information actually has on their decisions.
While parents seem to agree that the information is important and helpful, the impact on actual product selection seems to still be a bit lagging.
Remember, if you want to know what is going on inside the mind of the shopper you can tap into Field Agent's panel of over 340,000 Canadians at anytime. Surveys are fast, afforable and easy to execute.