The retail landscape in Canada is rapidly evolving and so are the wants and needs of Canadian shoppers. Expanding e-commerce acceptance in a wide range of categories and exciting new services such as click-and-collect are creating a brave new omni-channel world.

Understanding how shoppers will react to new initiatives is critical as the costs are high and margins are relatively low in retail. Making a mistake can be disastrous.

Field Agent gives you access to our panel of over 120,000 real Canadian shoppers, who are ready to respond to your questions anytime, anywhere. Armed with our smartphone app, these “Agents” can respond to surveys at-home, in-store or anywhere along the path to purchase.

Retailers have used Field Agent to explore shopper attitudes on a wide range of topics including loyalty programs, packaging design, private label product concepts and store design.

Field Agent has a full suite of research capabilities, so we can manage projects both big and small all while keeping you well within your budget.

  • Insights at the “point of influence”
  • Data is evaluated with GPS & photo verification
  • Immediate feedback while the experience is fresh
  • Live analytics from your dashboard with custom reports
  • Utilize in-store reviews, surveys, & community engagement
  • Assured privacy & security for your personal data

What Can You Collect?







What types of audits are retailers doing with Field Agent?

Concept Testing

Before you roll out that new retail design to your whole chain, Field Agent can provide in-the-moment insights from shoppers interacting with pilot stores to ensure that the shopper embraces the concept and the change will drive sales.  

In Store Reviews

How do your customers view your store? Was your store clean and well-organized, did your displays catch the eye, was the service helpful and friendly? Our mystery shoppers offer feedback to help you understand where your business succeeds, and what needs improvement.

New Item Analysis

If you’re ready to bring new items into your retail store but aren’t sure how the consumers will react? Get feedback from your shoppers on the potential new items to help you make the right assortment decisions for your business and better manage inventory against demand.

Buy & Try

Do you have a private brand product that is not meeting expectations? Our Buy & Try service sends shoppers to your stores to purchase a specific product and then report back on the experience of using it so you can make necessary adjustments and better meet shoppers needs.

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We spoke with 495 Canadians about their plans for their lawns & gardens, what they liked and disliked about shopping for lawn & garden supplies and what retailers they through were doing the best job of meeting their needs.

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Quick, which shopping season trails only the holidays in terms of gross consumer spending?
That’s right. Back to school. The second biggest selling and marketing event of the year.

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A February 2020 Field Agent survey of 1,646 U.S. adults found that 64% of respondents have used Online Grocery Pickup at some point in the past. Of these respondents (n = 1,061), 47% said they currently use OGP at least once a month on average.

Clearly, for many, OGP is now simply the way they shop. 

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