By combining the strengths of crowdsourcing and mobile trends, Field Agent has constructed new, faster, and more affordable ways for you to keep an eye on what is happening to your products and branding guidelines on the ground level of the retail experience. After all, just because they’ve left your factories or storage sites, doesn’t mean that they are entirely out of your hands. It’s vital to ensure that these products succeed in the retail realm in order to ensure the longevity and fruitfulness of your own endeavors.

We allow suppliers and manufacturers to better engage with the efforts of their retail partners, maintaining efficiency and offering holistic observations while still remaining cost-effective. With real customers acting as our Agents across the country and local to the area you want to observe, our services help you reduce the complexity and effort of keeping up with your product.

Many different factors must be taken into consideration when examining the success and performance of retailer selling your product. What are some of the things that our mystery shoppers evaluate during an audit?

  • Price-checks audits
  • On-shelf availability monitoring
  • Planogram and model compliance
  • Photos of display and signage compliance

What Can You Collect?







What types of audits are brands doing with Field Agent?

Display Compliance

Are retailers displaying your products and promotions according to the guidelines you set up? Are they displayed appropriately and effectively in the store? Our mystery shoppers gather photos for your reference.

Product Assortment

With our own proprietary technology, our agents capture photos of your products on the retail shelf and process them so you can see your product’s share-of-shelf, planogram set up, and more. Learn how to maximize the prevalence of your product!

On-Shelf Availability

The presentation of your shelfs and the accessibility of the products you offer are a sometimes underestimated aspect of the retail experience, but it’s a crucial factor in the audits that our mystery shoppers carry out.

Signage Review

You want to see evidence that your signage is noticeable and pleasing to the eye; we provide photographic of how the signage looks to your customers, as well as an assessment of the kind of impact that your signage has on consumer behaviour.

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Encountering an out-of-stock product when shopping is a very frustrating experience for shoppers and a very costly problem for both retailers and suppliers alike. We can extrapolate that this issue costs Canadian retailers at least $63 billion in sales. This is a problem that cannot be ignored by the industry any longer.

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Milk Banner.001

Field Agent Canada conducted a cross-country price survey on fluid milk prices at 174 retailers in 20 markets from coast-to-coast between February 25-March 4, 2020. The survey compared prices recorded that week with prices collected at the same outlets back in June 2019, highlighting any shifts that have taken place over the last 9 months.

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Walmart Toronto Stockyards

Since our agents spend so much time in stores collecting photos and information for Field Agent clients, we thought we’d take the occasion to capture some photos of this newly renovated store on Toronto’s West Side. It is a glimpse into the store of the future for Walmart Canada.

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