We know it seems early to be talking about Back to School before the current school year has even finished, but BTS is a red-letter, make-or-break event for many brands, and the stakes are higher than a senior-year calculus exam. Which means now is the time to start planning.
We'll be releasing a full back to school success kit in the coming weeks, but for now, you can get the ball rolling with our Back to School success checklist to help you plan your BTS-retail execution.