This past weekend we surveyed over 800 Canadians to see just how important sampling / demos are when it comes to driving purchase of new food products.
The results are shown below and they are eye-opening, especially for brands that normally rely on in-store demos to drive trial.
But what to do now that in-store demos are on hiatus?
Field Agent’s new BUY & TRY is a quick, hassle-free and highly targeted tool to get your new product in the hands (and mouths) of your brand’s target consumers.