Before shoppers add a product to their cart, they look for reassurance, and that reassurance usually comes from online reviews.
In 2026, reviews aren’t optional. They’re a critical part of the decision to purchase.
Shoppers trust other shoppers. A strong review presence builds credibility, increases confidence, and directly influences conversion.
Ratings & Reviews help brands:
Improve visibility and performance on retailer websites.
Strengthen trust at the digital shelf.
Gather honest, actionable product feedback.
Identify product strengths and opportunities for improvement.
A lack of reviews can be just as damaging as a negative one. When shoppers don’t see recent or relevant feedback, they hesitate... or choose a competitor instead.
Launching a ratings & reviews program early in the year allows brands to:
Build momentum before peak shopping periods.
Refresh outdated or minimal review content.
Capture insights that inform product and marketing decisions all year long.
Online reviews arent just nice to have, they're a need to have.
Start 2026 with a Ratings & Reviews program that builds trust, strengthens your product listings, and drives real sales. Contact us today to get started!