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    Retail Innovations: Atlantic Lottery Self Service Terminals

    Jan 30, 2023 1:52:11 PM | Jeff Doucette Mobile Research, Insights Report

    Field Agent loves finding new retail innovations, and this one is really fun! 

    Atlantic Lottery recently announced a fun new way to play -  full Self-Service Terminals!  Located in Prince Edward Island, New Brunswick and Newfoundland the self-service terminals give the customer a chance to:

    • Purchase and validate Lottery Products such as Scratch’ N Win, Draw Games & PROLINE.
    • Buy WebCash
    • Check Winning Numbers
    • Scan QR Codes
    • Scan Selection Slips
    • Use a Promotion/Coupon

     

    A self service lottery terminal

    We sent ten agents out to try out this innovative new way to play to get their thoughts on it in the moment using our selfie-video recording feature.

    Here's what they had to say:

    Stacey W. visited in New Brunswick: 

     

    Andrew D. visited in Newfoundland:

    Debby A visited in New Brunswick:

     

    We also asked the agents to rank their satisfaction on a number of things from ease of use to the selection that the terminal offered:

    How satisfied are you with the ease of using the terminal?

    7 out of 10 agents said they were either satisfied or very satisfied with the ease of use. 2 of the 10 agents stated that they were neither neither satisfied or unsatisfied, with only 1 agent being dissatisfied.

    How satisfied are you with the selection of different lottery tickets?

    7 out of 10 agents said they were either satisfied or very satisfied with the selection of tickets from the terminal. The other agents stated that they were neither neither satisfied or unsatisfied.

    How satisfied are you with the location of this lottery terminal in this store?

    6 out of 10 agents said they were either satisfied or very satisfied with the terminal location. 3 of the 10 agents stated that they were neither neither satisfied or unsatisfied, with only 1 agent being dissatisfied.

    How satisfied are you with the length of time to make a lottery ticket purchase?

    6 out of 10 agents said they were either satisfied or very satisfied with the terminal location. 1 of the 10 agents stated that they were neither neither satisfied or unsatisfied, with 3 agents being dissatisfied.

     

    If you ever hear about a cool retail innovation in Canada - let us know! We can probably take you there!

    Mobile Research, Insights Report