Amazon’s October Prime Day is behind us, and we surveyed 865 Canadians to find out how they planned to take advantage of the deals, and how their shopping habits have evolved since the Prime Day event earlier this year.
Take a look at the infographic below for a snapshot of how Canadians shopped, and what they planned to buy, during Amazon’s October Prime Day event.
It’s no surprise that 82% of respondents are Amazon Prime members. With free shipping, early access to deals, and exclusive offers, membership has become a shopping staple for many Canadians.
More than 60% of our agents made purchases during the July Prime Day event — and even more were gearing up to shop again in October, with 79% planning to buy during the fall event.
In July, spending was fairly balanced, with the largest group (22%) spending between $50–$99, followed by 20% who spent $300 or more. Looking ahead to October, the intent to spend increased slightly, with 25% planning to spend $100–$149 and nearly one in five expecting to spend over $300.
It’s a sign that shoppers are not only confident heading into the holiday season but also using these sales strategically to check items off their lists early.
When it comes to categories, our agents were most interested in:
🧴 Health & Personal Care Products
💄 Beauty Products
🏡 Home Décor
🧽 Household Supplies
👕 Clothing
These results highlight how Prime Day has become more than a tech-and-gadgets event. It’s an opportunity for everyday essentials, self-care, and home refreshes.
While 29% of respondents said none of their Prime Day spending would go toward Christmas or holiday gifts, many are starting early. Smaller groups reported setting aside anywhere from 10% to 50% of their Prime Day budget for holiday shopping.
It seems Canadians are mixing practicality with preparation.
Prime Day continues to influence how Canadians shop, plan, and spend, especially as online convenience meets early holiday readiness.
From personal care to home décor, Prime Day is no longer just about deals. Canadians are timing their purchases, maximizing membership perks, and getting more value out of every sale.