---
title: How Effective are Last Mile Shopper Marketing Tactics?
description: Explore the “last-mile” shopper marketing tactics being used at Grocery retail to understand the effectiveness and best practices
---

[Endcaps & Insights Canada | Field Agent Blog ](https://www.fieldagentcanada.com/blog)

# [How Effective are Last Mile Shopper Marketing Tactics?](https://www.fieldagentcanada.com/blog/last-mile)

 Written by [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) | Oct 3, 2022 3:07:01 PM

Field Agent Canada is very happy to collaborate with Canadian Women In Food to explore an important topic that is on the minds of many grocery brands and retailers -*** just how effective are the shopper marketing tactics deployed at supermarkets such as displays, signage, coupons and product demos?*** 

 Our Director of Strategic Partnerships, [Brenda Gouin](https://www.linkedin.com/in/brendagouin/) presented the findings to the Canadian Women In Food group on October 3rd at the industry group's Monday Morning Manager meeting (that's a lot of M's!)

 

We surveyed 1179 Canadian grocery shoppers and you can get the scoop on what we found out by downloading the study at the link below.

 

[View full post](https://www.fieldagentcanada.com/blog/last-mile)

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