Introducing SocialMentions: Real Shoppers. Real Purchases. Real Buzz.

• 55% of shoppers said they trust recommendations from people they know most when making a purchase decision
• 40% trust online reviews from everyday consumers
• Only 5% said influencers are their most trusted source

Even more telling:

• 68% said they would be most likely to consider a product recommendation shared by someone they personally know
• Just 8% said they would trust a recommendation from a random influencer appearing in their feed
• And 71% said posts from people they know feel more authentic than influencer content

That shift in consumer trust is exactly what inspired SocialMentions by Field Agent, a new grassroots social activation service.

SocialMentions turns everyday shoppers into authentic brand advocates. We send pre-qualified shoppers into stores to purchase your product, try it in real life, and share their genuine opinions across their personal social networks. The result? Authentic, trusted social content that feels natural… because it is.

And the opportunity is huge: 71% of consumers told us they have already posted about a product they genuinely liked without being asked or paid.

Unlike traditional influencer programs or mailed product sampling campaigns, SocialMentions starts at retail. Agents purchase the product themselves, creating verified sales from day one. There’s no shipping, no fulfilment delays, and no waiting weeks for content to appear. Brands can begin seeing social posts, and retail impact, the very same day a campaign launches.

And because Field Agent has a network of more than 340,000 pre-screened shoppers across the country, brands can scale quickly while still targeting the right audiences. Campaigns can be tailored based on demographics, geography, social platforms used, and even follower counts.

Posts can appear across:

• Instagram
• TikTok
• Facebook
• Threads
• Yelp
• TripAdvisor

Brands can also choose whether they’d like photo-based content, video content, or a mix of both.

The best part? It’s completely managed by Field Agent. Brands simply tell us what they’d like to accomplish, and we handle the rest:

• Shopper recruitment
• Purchase verification
• Content collection
• Reporting

SocialMentions by Field Agent is ideal for:

• New product launches
• Driving retail trial
• Generating grassroots awareness
• Building authentic social proof
• Supporting Ratings & Reviews campaigns
• Creating fast social buzz around promotions or seasonal items

At a time when authenticity matters more than ever, SocialMentions helps brands create the kind of social conversation consumers actually trust.

Because sometimes the most powerful recommendation doesn’t come from an influencer, it comes from someone just like you.

Want to learn more? Let's Chat.