In a follow-up survey, we asked our agents a simple question:
“What could the name brand do to convince you to switch back from the dupe?”
And the top takeaway came through loud and clear: Make it cheaper.
The overwhelming majority of responses pointed to lowering the price as the #1 way brands could win back customers. Variations included:
“Just make it cheaper.”
“Match the dupe’s price.”
“Make it more affordable or offer better value for the cost.”
“Smaller sizes at lower price points.”
“Offer discounts, sales, or coupons.”
Price wasn’t the sole consideration for our agents. They also highlighted the following factors:
Even among loyal brand fans, price was a major barrier. Consumers feel the quality of dupes is comparable, so they struggle to justify the brand markup:
“I love the brand, but the dupe works just as well for way less.”
“Why pay double for the same effect?”
“Quality is great—but not $50 great.”
Many said they’d consider coming back if brands added value through:
Coupons, loyalty programs, and cashback offers
Free samples or trial sizes
Gifts with purchase or bundles
“Dupe swap” events or trade-in offers
Some wanted changes to how products are sold:
Larger or more affordable packaging
Better applicators or containers
More unique scents or formulas that are harder to replicate
A few responses mentioned a need for brands to stop exclusively targeting younger audiences:
“Start marketing to older generations too.”
“Focus less on influencers and more on real people.”
Some felt brands needed to be more honest:
“Stop acting like your cream performs miracles.”
“Be real about the price markup.”
“Make the packaging match what’s inside. Don’t scam me with oversized boxes.”
Easier access to products (not just exclusive retailers)
Improve stock levels and distribution
Several responses showed fondness for the brand, but price won out:
“I love the name brand, but I can’t afford it.”
“If I had more money, I’d go back in a heartbeat.”
What does this mean for Brands?
Dupe culture isn’t going anywhere. In fact, it’s growing. But national brands can still win back consumer loyalty—if they’re willing to listen.
By offering real value, smarter pricing, and focusing on transparency and accessibility, brands can remind customers why they fell in love with the original in the first place.
Because let’s face it: people still love quality, trust, and brand identity. But in 2025, it needs to come at a price that feels worth it.