Quick, which shopping season trails only the holidays in terms of gross consumer spending?
That’s right. Back to school. The second biggest selling and marketing event of the year.
In fact, in 2017 a RetailMeNot.ca study showed that Canadian parents actually spend MORE on Back-to-School supplies than they spend on Christmas gifts for their children.
Yep, for retailers and brands alike, BTS is huge.
With each new school year, Field Agent helps companies make-ready for purchase-minded BTS shoppers by surveying over five hundred mothers of K-12 students. After all, who canforecast a household’s BTS spending better than good ol’ mom?
Our FREE REPORT documents the BTS-shopping attitudes, expectations, behaviours, and even frustrations of 512 BTS households—from where moms plan to buy BTS supplies in 2019 to what groceries they intend to include in their kids’ packed lunches this year.
With almost 40 pages of insights, we think you’ll find it’s a real education.
